Pengaruh Kondisi Psikologis terhadap Celebrity Worship pada Penggemar KPOP

Abstract

Celebrity worship is a form of emotional attachment and parasocial relationship that often becomes an escape from psychological distress. Among K-pop fans, this attachment can function as a coping strategy when individuals experience emotional vulnerability. This study aims to identify the influence of psychological conditions on celebrity worship behavior among K-pop fans. The research employed a quantitative approach using multiple linear regression analysis. A total of 350 respondents were selected through accidental sampling. The instruments used were the Indonesian version of the DASS-42 (Damanik, 2006) to measure psychological conditions and the Celebrity Attitude Scale adapted into Indonesian by Wulansari dkk., (2025) to assess celebrity worship. The analysis results show that psychological conditions significantly influence celebrity worship, as indicated by a significance value of 0.000 (p < 0.05). This finding demonstrates that psychological conditions play a role in predicting the level of celebrity worship among K-pop fans. The study concludes that higher levels of psychological distress, particularly anxiety and depression, are associated with a greater tendency for individuals to engage in celebrity worship.