EFEKTIVITAS PERMAINAN IMPULSCARD DALAM MENURUNKAN IMPULSIVE BUYING BEHAVIOR IN MARKETPLACE SISWA SMA KOTA PADANG

Ikelara  Aritonang; Mey Lani Rudita  Lia; Salsabila Fajriati  Huda; Mario  Pratama

doi:10.24036/jrp.v8i1.17285

Authors

Ikelara Aritonang Universitas Negeri Padang Author
Mey Lani Rudita Lia Universitas Negeri Padang Author
Salsabila Fajriati Huda Universitas Negeri Padang Author
Mario Pratama Universitas Negeri Padang Author

DOI:

https://doi.org/10.24036/jrp.v8i1.17285

Keywords:

Impulsive Buying, Marketplace, Shopping

Abstract

This research aims to determine the effectiveness of the Impulscard game in reducing impulsive buying behavior in the marketplace among high school students in Padang City. This research uses quasi-experimental with two-group pretest-posttest design. The population is 33 high schools in Padang City that have been connected to the internet. The research sample was taken using a purposive sampling technique and obtained 6 people. The research results were analyzed using SPSS 20 software. In the experimental group, the sig. (2-tailed) value was 0.035 (<0.05) while in the control group, the sig. (2-tailed) value was 0.423 (>0.05). These results indicate that the Impulscard game is effective in reducing impulsive buying behavior in the marketplace among high school students in Padang City.